About East

East is a wedding and events florist based in my hometown, the fine city of Norwich. 

For as long as I can remember, I’ve had an artistic streak which I’ve inherited from my family’s background in arts and pottery. With my normal life in the sports industry on hold during the Covid pandemic, I needed to find an outlet for my creative energy. East was born as a small batch, made to order, pottery business in my small garden studio. Since then, I’ve enjoyed developing and refining my ceramics work alongside my job as a head florist at a local boutique lifestyle business in the city. With the knowledge I’ve picked up along the way, I’m excited that East has evolved into a wedding and events floristry business specialising in fun and creative designs. 

Welcome to East, I hope you enjoy looking around!


Eliza